Farmers Steven Bruce and Will Shankley are bringing a new kind of butcher’s shop to the capital’s foodies, home chefs and commuters. They’re looking for a radical brand identity for their modern new business, targeting the hard-to-impress urban tribe.
Shop Name : Secret Bones
Location : London’s King’s Cross
Brand Statement : Meats for the Metropolitan Mystic
Brand Values : Brave, Different, Enticing.