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Once upon a time London’s east enders flocked to Roman Road Market… to wander, to shop, to make a living, to chat. Today competition from online retailers and a huge new shopping mall nearby leave the venerable old street market struggling. The "Down The Roman" campaign showcases real-life stories, memories and anecdotes from the people at the heart of today’s Roman Road. It’s a campaign designed to attract new visitors, reinforce old loyalties, and revitalise The Roman as a thriving neighbourhood marketplace. Self started project.